TikTok video by a Bajhang housewife makes ‘Jhumki’ go viral after 6 years

Kathmandu: “Chaalise ghatko dhungo tuti baigyo khola, taani lanchhu oi Jhumki jaso hola hola.” If you use TikTok, these words are probably familiar. Many users have created videos using this song.

The viral clip on TikTok comes from the song Jhumki. Although it is trending now, the song was released over six years ago. A modern Deuda track, Jhumki did not gain widespread popularity immediately after its release.

Today, however, it is being enjoyed by Deuda enthusiasts from Karnali-Sudurpaschim and Nepalis across the country. Users are creating and sharing TikTok videos of the song.

The singer and musician behind the viral song is Bishnu Bhatta. Born in Doti, 35-year-old Bhatta began singing at the age of eight or nine at the regional office of Radio Nepal in Dipayal. He has lent his voice to live ghazals and modern songs and is particularly known among ghazal lovers. While only a few of his songs have achieved major popularity, five years ago, the song Chhakkai Pare from Cartoon Cruise crossed 2.1 million views.

This time, Bhatta gained sudden fame after millions of TikTok users created videos featuring various clips from Jhumki.

Interestingly, no major content creator or celebrity is behind the song’s viral success. The trend began with a 59-second TikTok video by Sabu Dhami, a housewife from a village in Bajhang, posted during Tihar.

On October 14, Sabu shared a video captioned “Tihar preparation, fun time with friends,” showing a group of young women singing and dancing to the Jhumki song playing on a speaker at night.

Sabu appears to be a casual TikTok user rather than a professional content creator. She makes videos in her free time, balancing them with daily life. She has 2,815 followers and has posted hundreds of videos over the past year. In total, her videos have received 59,000 likes, with the Jhumki video alone gaining over 37,000 likes and 694,000 views. The audio from her video has inspired over 132,000 TikTok videos.

Following Sabu’s video, many users began making content using the original or older clips of the song. More than 90,000 videos have been created using audio posted by smilemiyaofficial 10 months ago. Another 350,000 videos have used audio from other users.

Singer Bhatta said he never expected the song to go viral six years after its release. “The song was always good, but this sudden attention is unexpected. I am thrilled that it has reached such a wide audience. Popularity of a song doesn’t end a singer’s journey, but it inspires me to approach my future work more seriously and responsibly,” he told TecPana.

He noted that initially, TikTok users were drawn to the melody and singing, often without understanding the lyrics. Later, as the song’s meaning became clearer, its popularity grew. “Some users have created up to five videos of the song,” Bhatta added.

With the song’s surge in popularity, dance studios are also sharing videos of people performing to it. Clips of Jhumki have gone viral as dance numbers, making Bhatta known from Dhankuta to Ilam in eastern Nepal. The song has brought him nationwide recognition.

Previously focused on ghazals and sentimental tracks, Bhatta is now receiving offers for romantic and dance numbers. Podcasters are also reaching out as the song gains renewed attention. “I have been singing since childhood without needing to show pain or tears in the media. The song’s resurgence motivates me to take my craft more seriously,” he said.

Sanam Kathayat, CEO of Everest Gallery, which holds the digital rights to Jhumki, said the song has achieved remarkable success over the past month. “For six years, the video stayed around 200,000–300,000 views on YouTube, with only 4,000–5,000 TikTok videos. Now, over 900,000 videos have been made on TikTok,” he said.

Following the TikTok virality, YouTube views of the original music video have surged. The six-year-old 4-minute-26-second video on Everest Gallery’s channel has reached around one million views. On October 26, the video was re-uploaded and extended to 8 minutes 10 seconds, garnering over 717,000 views.

Kathayat explained that the re-upload was partly for monetization purposes, as shorter and older videos earn less revenue. “YouTube gives limited advertising to old, short videos. Re-uploading helps, though commercial benefits are limited.”

The song’s renewed fame is credited to TikTok user Sabu Dhami, who will receive a special recognition award. “Her video has 800,000–900,000 views. This attention is all because of her Deusi-Bhailo post. Our team is in touch with her,” Kathayat said. He also revealed plans for a second part of the Jhumki song, which will be announced soon.

 

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